Specialty:
"Loupe Theory is a creative agency delighting local brands, Fortune 500s, ad agencies, filmmakers, and non-profits with top-shelf creative services for over a decade. Max Zoghbi is the founder. He is a mastermind with over a decade of experience in commercial video production, business development, design strategy, creative direction, and digital marketing. Loupe Theory offers full-service creative and logistical support for commercial, documentary, corporate, and narrative projects. They ensure you feel as seen as you are, so they know exactly where and how to deliver exceptional value. They thrive on crafting tone, taste, nuance, and story to produce a shared vision from exceptional creativity.
2026 Highlights: Loupe Theory creates powerful stories for compelling brands to better connect them to their people."








