Underwood Jewelers

A very business-model focused shop. Yes! Actively listening to each customer is good business especially in the jewelry keepsake industry. In addition, when performed well, the customer feels loved like family and cared for regardless of any level of budget. Given their strong reputation in the Jacksonville community, Underwood’s is a beloved asset and truly one of the better reasons to live there. Be Blessed ITNOJ. MOJ

The first time I stopped by Underwood’s was when I was visiting Jax for a potential move. I spoke to Mary Lou and she was extremely helpful in explaining everything and how the process works. Fast forward a couple of months to when I moved and I stopped by again to let her know and get on the list for some Rolex and Tudor watches. A week later the Tudor arrived and I couldn’t be happier! Awesome customer service from Mary Lou and looking forward to more watches with them.

Mary Lou our jeweler was AWESOME to work with. She was very transparent and was able to make suggestions based on my budget and my fiancé vision of the ring. Highly recommend Underwood’s for all of your jewelry needs!