3 Best Car Dealerships in Madison, WI

Expert-recommended Top 3 Car Dealerships in Madison, Wisconsin. All of our car dealerships actually face a rigorous 50-Point Inspection, which includes customer reviews, history, complaints, ratings, satisfaction, trust, cost and general excellence. You deserve only the best!

8+ YEARS IN TBR
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WILDE EAST TOWNE HONDA

5555 High Crossing Boulevard,
Madison, WI 53718 Directions

Since 2008

Specialty:

4Runner 530i 1500 Acadia Accord Accord Hybrid Altima Armada Ascent Aviator Blazer Camry Civic Civic Hybrid Colorado Compass Corolla Hatchback Corsair CR-V CR-V Hybrid Crosstrek Cruze CX-5 Edge Elantra Elantra GT Equinox ES 350 Escalade ESV Escape Expedition Max Explorer F-150 Fit Flex Forester Frontier Gladiator Grand Cherokee Grand Cherokee L GX 460 Highlander HR-V Impreza Integra Legacy LS 500 Mazda CX-3 Mazda CX-5 MDX Mirage Mustang Odyssey Outback Pacifica Palisade Passport Pilot Prelude Prius Prime

"Wilde East Towne Honda offers a selection of new Honda vehicles, licensed pre-owned Hondas, and used cars for over 15 years. Wilde East Towne Honda provides a large selection of genuine parts and accessories. Their finance center consists of experienced professionals with many years in the automotive finance industry. Wilde East Towne Honda offers a complimentary shuttle service and car wash for service customers.

2026 Highlights: Wilde East Towne Honda features digital financing tools that allow buyers to complete credit applications, value trade-ins, and customize monthly payments entirely online before visiting the showroom. They also provide incentive rates for qualified buyers and custom lease agreements tailored to current market conditions. The dealership introduces new Honda hybrid and electric vehicles, expanding local options for eco-friendly driving. They utilize an advanced online scheduling system for the service department, allowing clients to book maintenance and track vehicle status updates instantly from a smartphone."

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Honda President's Award by American Honda Motor Co. (via Wisconsin Automobile & Truck Dealers Association) in 2013
Lithia Partners Group Silver Award by Lithia Partners Group in 2024
License #4234

Price:

New Cars $28,996 - $60,000
Used Cars $14,174 - $48,666

Discount:

$500 Off on New Honda Vehicle for College Graduates

$1,000 Off on Accessories With In-Stock New Vehicle Purchase

10% Off on Service Wild Card on $100-$249 Service

12% Off on Service Wild Card on $250-$499 Service

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Contact:

(608) 200-4230 (608) 465-4572

Mon-Fri: 8:30am - 7pm
Sat: 8:30am - 5pm
Sun: Closed

TBR® Inspection Report:

6+ YEARS IN TBR
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SMART MOTORS TOYOTA

5901 Odana Road,
Madison, WI 53719 Directions

Since 1908

Specialty:

Acura Audi Buick Cadillac Chevrolet Dodge Ford GMC Honda Hyundai Jeep Kia Lexus Nissan Ram Subaru Toyota Rav4 Hybrid Rav4 Hybrid Rav4 Plug-in Hybrid Sequoia Sienna Sienna Tacoma Tacoma Tacoma I-force Max Tundra Tundra Tundra I-force Max Toyota Crown Toyota Crown Signia Venza Volkswagen Atlas Atlas Cross Sport

"Smart Toyota is a family-owned and operated business that provides services like new and used vehicle inventories for over 110 years. Every vehicle people choose now comes with SmartCare, which includes 2 years or 25,000 miles of complimentary maintenance. This program covers oil changes, tire rotations, and vehicle inspections. As part of SmartCare, customers also receive a 24-hour roadside assistance plan, and road trips, all included for the first 2 years with unlimited mileage. When customers Toyota requires factory-scheduled maintenance or repairs, Smart Toyota makes it easy for them to access all the necessary vehicle information, allowing them to spend less time researching and more time enjoying the vehicle.

2026 Highlights: Smart Toyota provides an upgraded 2026 website called SmartPath to buy cars completely online. Customers can also get exact trade-in values and track their vehicle delivery in real-time."

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Wisconsin’s #1 Volume Toyota Dealer Designation by Toyota Motor Sales in 2010 - 2019
Autobytel Dealer of the Month Award by Autobytel (Digital Automotive Media/Magazine Platform) in 2013
Customer First Advisory Board Award by Toyota North America in 2023
License #99

Price:

New Cars $27,389 - $78,492
Used Cars $8,799 - $82,889

Discount:

$1,000 Off on New Tundra 4x4

$100 Off on Recommended Repairs

$104.95 Off on Toyota Synthetic Oil Change

$350 Off on Summer Travel Prep Package

$349 Off on Toyota Prepaid Maintenance

$25 Off on Fluid Exchange Special

10% Off on Educator Appreciation

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Contact:

(608) 275-7808

Mon-Thu: 6:30am - 7pm
Fri: 6:30am - 6pm
Sat: 7am - 5pm
Sun: Closed

TBR® Inspection Report:

9+ YEARS IN TBR
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RUSS DARROW CHRYSLER DODGE JEEP RAM OF MADISON

3502 Lancaster Drive,
Madison, WI 53718 Directions

Since 1965

Specialty:

1500 2500 3500 Charger Cherokee Compass Durango Gladiator Grand Cherokee Grand Cherokee L Grand Wagoneer Grand Wagoneer L Pacifica Wagoneer L Wrangler 3 Series 4 Series 4Runner 7 Series 200 300 1500 Classic A-class A3 A4 A5 Sportback A6 Acadia Accent Accord Accord Hybrid Altima Arteon Ascent Atlas Aviator Blazer Boxster Bronco Bronco Sport C-class Camaro Camry Camry Hybrid Carnival Carnival Hybrid Cascada Challenger Civic CLA Clarity Plug-in Hybrid Colorado Continental Cooper S Corolla Corolla Cross Corsair Corvette CR-V CR-V Hybrid Crosstrek Crown Signia

"Russ Darrow Chrysler Jeep Dodge Ram of Madison offers a selection of brand-new and quality used vehicles for over 60 years. The dealership provides a wide range of maintenance and repair services to ensure safety on the road. Every vehicle is backed by a 3-year or 100,000-mile certified protection warranty and has passed a thorough 110-point inspection. Their certified service professionals are well-versed in Chrysler, Jeep, Dodge, and Ram models, ensuring that your automobile is in good hands. They invite customers to browse their online inventory, schedule a test drive, and explore financing offers.

2026 Highlights: Russ Darrow Chrysler Jeep Dodge Ram provides financing plans for very low interest rates, zero-down payment options, and guaranteed car loan approvals for all credit scores. They also allow customers to buy vehicles and complete loans 100% online from home while sending digital repair inspection videos directly to the customer's phone."

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Imported Car Dealers of Distinction Award by the AIADA and Sports Illustrated Magazine in 1986
Top 500 Largest Privately Held Companies (Ranked No. 284) by Forbes Magazine in 2002
Madison's Outstanding Business of the Year by the City/Local Business Association in 2004
David F. Mungenast Lifetime Achievement Award by the AIADA in 2023
License #3896

Price:

New Cars $26,396 - $107,299
Used Cars $5,379 - $112,816

Discount:

$12,289 Off on New 2025 Ram 2500 Big Horn

$7,997 Off on New Chrysler Dodge Jeep Ram Vehicles

$200 Off on Service and Parts Purchases

20% Off on Wheel Balance and Tire Rotation

20% Off on Four-Wheel Alignment

$2,000 Off on New Lease Vehicles

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Contact:

(608) 716-3177 (608) 716-3178

Mon-Fri: 9am - 8pm
Sat: 9am - 5pm
Sun: Closed

TBR® Inspection Report: